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The Galeries reveals its hidden artistic ‘Layers’

The Galeries 'Layer' campaign
The Galeries 'Layer' campaign

The Galeries is the ultimate lifestyle and cultural destination for fashion, food, art and music in the heart of Sydney. The Galeries as a keen benefactor of emerging Sydney artists and this month will see the precinct take its commitment to an alternate reality.

Until August 12th The Galeries will become a centre for both technology and art in their latest augmented reality game Layers.

A dedicated laneway in The Galeries will showcase the latest augmented art works from artists Antra, Georgia Hill and We Buy Your Kids. Customers are encouraged to download the specialised Layers app allowing for a unique, gamified art experience, challenging the idea of a traditional art showcase – a one of a kind gallery in The Galeries.

Each of the 12 artworks contains hidden layers that can only be revealed through the unique app. Select the right colour filter to reveal the image and earn points that are automatically added to your tally. There are 200 points to earn, for any shoppers struggling to reach the maximum points there are 60 bonus points to be earned with any purchase of $100 or more in specialty fashion stores at The Galeries.

Each player will be working towards the major prize – perfect for the modern art lover. By redeeming their points each individual will enter the draw to win a trip for two to the Museum of Old and New Art (MONA) in Hobart, Tasmania. The major prize includes flights, transfers, accommodation and entry to the Australian home of modern art. Players also have the chance to win instant minor prizes including vouchers for Lotus Dining, discounts at Books Kinokuniya as well as offers from Alpha 60, GentSac and many more.

An augmented reality art gallery showcases The Galeries ongoing support and development of the local artistic community by finding new ways to engage audiences. Taking its customers through new and exciting technology innovation sees The Galeries reaching new heights of customer experience as its mission to disrupt traditional retail continues to surpass all expectations.

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Shopping Centre News

Shopping Centre News is the leading publication for the shopping centre industry in Australia and New Zealand.

SCN is one of the most authoritative publications in the world for the shopping centre industry. Each issue contains articles on Design, Legal issues, Marketing, Leasing, Centre Management and Development. It features contributions by industry experts from around the globe. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square meter and Specialty Shop turnover per square meter for every major centre in Australia.

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